In News:

The Ministry of Micro, Small, and Medium Enterprises (MoMSME), in collaboration with the Open Network for Digital Commerce (ONDC), has launched the Trade Enablement and Marketing (TEAM) Initiative. It aims to promote digital commerce among micro and small enterprises (MSEs) in India.

Key Features of TEAM Initiative

• Scheme Under: Raising and Accelerating MSME Productivity (RAMP) Programme
  • RAMP is a World Bank-supported Central Sector Scheme implemented from 2022–2027 to enhance market access, technology upgradation, and financial inclusion for MSMEs.
• Objective:
  • To empower MSEs through digital commerce integration using ONDC.
  • To formalize operations, reduce the cost of doing business, and expand market access.
  • To ensure inclusivity with 50% of beneficiaries being women-led enterprises.
• Budget & Duration:
  • ?277.35 crore over three years (FY 2024–25 to FY 2026–27).
• Target Beneficiaries:
  • 5 lakh MSEs (50% women-led).
  • Eligibility: Registered MSEs in manufacturing or service sectors with valid Udyam Registration. Medium enterprises are excluded from most benefits.
• Implementing Agency:
  • National Small Industries Corporation (NSIC)

Operational Strategy

• ONDC Integration: MSMEs will be onboarded onto the ONDC network, enabling them to operate digital storefronts with access to interoperable platforms, seamless payment solutions, and logistics services.
• Workshops & Outreach:
  • Over 150 workshops will be organized across Tier 2 and Tier 3 cities, especially targeting SC/ST-led and women-led enterprises.
  • Workshops will provide training on creating digital catalogues, understanding digital platforms, and maximizing ONDC's benefits.
• Supportive Infrastructure: A dedicated digital portal will offer services including workshop registration, access to finance, grievance redressal, catalogue tools, and account management assistance.
• Financial Assistance: Support to Seller Network Participants for onboarding MSEs and assisting in operational and digital transition needs.

About ONDC:

An initiative of the DPIIT, Ministry of Commerce, ONDC is an open, interoperable network that allows buyers and sellers to transact across multiple digital platforms, aiming to democratize digital commerce and reduce platform monopolies.