TRIBAL COOPERATIVE MARKETING DEVELOPMENT FEDERATION (TRIFED) (PTI)

  • 23 Oct 2023

What is the News ?

The Union Tribal Affairs Ministry on Saturday declared "null and void" the suspension of the managing director of TRIFED.

Facts About:

The Tribal Cooperative Marketing Development Federation (TRIFED) is a national-level organization operating under the Ministry of Tribal Affairs.

Its primary focus is on the development and marketing of tribal handicrafts and natural products.

Established in 1987, it became registered under the Multi-State Cooperative Societies Act, 1984 (now the Multi-State Cooperative Societies Act, 2002).

TRIFED's main objectives include enhancing the capabilities of tribal communities, promoting their products, and creating marketing opportunities to ensure better prices for tribal products, ultimately improving their income sustainably.

Some of its key goals are:

  • Enhancing the socio-economic welfare of tribal communities.
  • Facilitating and providing services to improve production within tribal communities.
  • Offering training to enhance artistic skills using modern technology, making tribal products more competitive in the global market.
  • Promoting tribal art and crafts to provide a stable livelihood.
  • Identifying target groups, monitoring activities, and providing input to the Ministry.

Under retail marketing, TRIFED is responsible for marketing of tribal products under the brand name "TRIBES INDIA."

It promotes and establishes a sustainable market through retail outlets, exhibitions like Aadishilp, Aadichitra, and OCTAVE, international fairs, and e-marketing.

The Government of India has also entrusted TRIFED with the implementation of the Minimum Support Price Scheme for Minor Forest Produce.

Headquarter: New Delhi

It continues to operate a system of Regional Offices throughout India and a collection of TRIBES INDIA Retail Outlets.