SARAS AAJEEVIKA MELA (PIB)

  • 28 Oct 2023

What is the News ?

The popular SARAS Mela Gurugram was recently inaugurated by the Union Minister of State for Rural Development, Consumer Affairs, Food, and Public Distribution.

Facts About:

  • SARAS Mela is a women empowerment initiative by the Deendayal Antyodaya Yojana National Rural Livelihoods Mission of the Ministry of Rural Development (MoRD)
  • It’s aim is to bring the rural women self-help group members under one platform where they can showcase their skills, sell their products and build connections with potential market players at fair prices.
  • The organisation trains women in different livelihood craftsmanship skills and gives them a platform to market their products.
  • Their stalls are entirely free, and all their expenses, including their stay, are borne by the Mela organising committee.
  • The SARAS Mela is organised by the National Institute of Rural Development and Panchayati Raj (NIRDPR).
  • Saras Melas are regularly organised across India throughout the year.