In News:

• The Ministry of Tourism, Government of India, launched the national responsible tourism initiative ‘Paryatan Mitra & Paryatan Didi’ on September 27, 2024, coinciding with World Tourism Day.
• Vision: Aligned with the Prime Minister's vision to use tourism as a tool for social inclusion, employment, and economic development.

Pilot Locations

• Destinations: The initiative is piloted in six tourist destinations:
  • Orchha (Madhya Pradesh)
  • Gandikota (Andhra Pradesh)
  • Bodh Gaya (Bihar)
  • Aizawl (Mizoram)
  • Jodhpur (Rajasthan)
  • Sri Vijaya Puram (Andaman & Nicobar Islands)

Objectives and Training

• Enhancing Tourist Experience: The program aims to connect tourists with ‘tourist-friendly’ individuals who serve as local ambassadors and storytellers.
• Training Focus: Individuals interacting with tourists—such as cab drivers, hotel staff, street vendors, and students—receive training on:
  • Importance of tourism and hospitality
  • Cleanliness and safety
  • Sustainability practices
  • Local stories and attractions

Empowering Women and Youth

• Target Groups: Emphasis on training women and youth to develop tourism products such as:
  • Heritage walks
  • Food and craft tours
  • Nature treks and homestays
• Employment Opportunities: Aims to enable locals to secure jobs as homestay owners, cultural guides, and adventure guides.

Digital Literacy

• Training in Digital Tools: Participants are also educated in digital literacy to enhance visibility of their offerings to tourists.

Impact and Recognition

• Training Success: Since the program's pilot in August 2024, approximately 3,000 individuals have been trained.
• Local Enthusiasm: Increased local interest in participating in tourism training programs and contributing to the tourism ecosystem.
• Future Recognition: The Ministry plans to award dedicated badges to Paryatan Mitra and Didi participants, ensuring tourists can identify those committed to providing exceptional experiences.