Why in the News?

During the Man ki Baat program, the Prime Minister announced that India achieved a remarkable feat by destroying 10 lakh kilograms of drugs worth ?12,000 crore in the previous year.

What is Nasha Mukt Bharat Abhiyan (NMBA)?

• Launched on: The NMBA was launched on 15th August 2020.
• Nodal Ministry: The Ministry of Social Justice & Empowerment oversees the implementation of NMBA.
• Aim: The primary objective of NMBA is to raise awareness about the harmful consequences of substance abuse, with a special focus on youth, women, and children.
• It aims to reach out to higher education institutes, university campuses, schools, and the broader community, encouraging community involvement and ownership of the initiative.
• Implementation: NMBA is implemented in 372 vulnerable districts, identified based on the findings of the first Comprehensive National Survey and inputs from the Narcotics Control Bureau (NCB).
• Significance:
• NMBA targets and engages various stakeholders directly or indirectly affected by substance abuse, as well as those vulnerable to it.
• The major beneficiaries of NMBA include youth, women, children, educational institutions, civil society, and the community at large.
• This approach emphasizes community involvement rather than just organizational participation in addressing the issue of substance abuse.