Ola’s ‘Krutrim AI’

  • 26 Mar 2024

Why is it in the News?

Earlier this year, Ola, the Indian multinational ridesharing company, introduced Krutrim AI as "India's own AI," with plans for substantial enhancements to its initial iteration to expand its foundation upon launch.

What is Krutrim AI?

  • Krutrim AI is a generative AI assistant that converses in 10+ languages, including Hindi, English, Tamil, Telugu, Malayalam, Bengali, Marathi, Kannada, Gujarati, etc., making it India’s own AI by an artificial intelligence startup.
  • It was founded by Bhavish Aggarwal, the founder of Ola Cabs.
  • Krutrim AI has been natively created to ensure a creative AI tool designed for over 1.4 billion Indians to provide 100% contextually relevant responses.
  • It is a critical milestone in developing public-facing artificial intelligence in India.

These are 4 benefits of Krutrim AI:

    • Supports multiple Indian languages.
    • Native experience is built to cater to cultural diversity.
    • They are trained on local language tokens and sources.
    • Allows user interaction without charge on its free version.

What is the Tech Behind Krutrim AI?

  • Krutrim AI uses Natural Language Processing (NLP) — a component of AI — to understand the nuances of human language, including colloquialisms and cultural contexts.
  • Machine Learning (ML) algorithms enable it to learn from vast data sets and improve its responses over time.
  • Moreover, Deep Learning, a sophisticated branch of ML, helps it recognize patterns and analyze complex data, which could be crucial for Krutrim AI’s performance.
  • While the exact technologies used are not disclosed, these methodologies align with the AI’s demonstrated functions.

How Krutrim AI Works?

  • Krutrim AI works through prompts given in the chat field, similar to other generative AI chatbots.
    • Generative AI chatbots like Krutrim AI are large language models that understand prompts in the language used for daily communication and respond with language similar to humans.
  • Krutrim AI allows users to reply, modify the details, or add additional elements to the response, similar to the experience a user would have with a human assistant.

Benefits of Using Krutrim AI:

  • Krutrim AI offers 4 benefits.
    • Multilingual as it responds in over 10 Indian languages, which is helpful for users not proficient in English.
    • Cultural context provides a native experience, as Krutrim’s training data was specifically geared towards being culturally relevant and understanding the Indian context.
    • The development of (AI) start-up Krutrim was done natively from the ground up.
      • It is trained on over 2 trillion language tokens, with the largest representation of Indian languages in the artificial intelligence landscape.
  • Krutrim’s base model offers a free AI chatbot experience, with a premium version (Krutrim Pro) in the works, that will have larger knowledge-based capabilities.