In News:

The Ideas4LiFE portal was launched by Union Minister for Environment, Forest and Climate Change, at IIT Delhi.

• Purpose: Designed to invite innovative ideas related to products and services that promote environmentally friendly lifestyles.
• Development Partner: Created in collaboration with UNICEF YuWaah.

Key Features of the Ideas4LiFE Portal

• Themes: Aligned with Mission LiFE, focusing on:
  • Water Conservation
  • Energy Efficiency
  • Waste Reduction
  • E-Waste Management
  • Minimizing Single-Use Plastics
  • Embracing Sustainable Food Practices
  • Fostering Healthy Lifestyles
• Recognition: Winning ideas will be awarded attractive prizes for both individuals and institutions.

Engagement and Outreach

• Submissions: As of now, the portal has received approximately 3,300 registrations and over 1,000 ideas.
• Social Media Impact: The initiative has garnered 46.5 million impressions and a reach of 13.5 million through social media under the hashtag #Ideas4LiFE.

Collaboration with Educational Institutions

• Partnerships: Collaborations with the University Grants Commission (UGC), All-India Council for Technical Education (AICTE), and various educational institutions to promote the Ideathon among students and researchers.
• Objective: Encourage the academic community to contribute innovative, citizen-focused ideas that support sustainable living.

Future Plans

• Evaluation Process: Submitted ideas will be evaluated by a jury, leading to the announcement of shortlisted and winning ideas.
• Implementation: Winning ideas will be included in a national repository, allowing stakeholders, including government bodies and private entities, to nurture and scale these innovations.

Mission LiFE Context

• Definition: Mission LiFE (Lifestyle For Environment) is a campaign initiated at UN Climate Change Conference COP26 in 2021.
• Goals:
  • Mobilize at least one billion people for environmental protection.
  • Make 80% of villages and urban local bodies environment-friendly by 2028.
  • Promote small, everyday actions to combat climate change.
• Philosophy: Emphasizes the P3 model—Pro Planet People—uniting individuals in the commitment to environmental stewardship.