Why is it in the News?

Recently, a company founded by former members of Google DeepMind, TikTok, and top labs from research academia — introduced an eponymous new text-to-video model Haiper.

What is Haiper?

• Haiper is an all-in-one visual foundation model that allows everyone, with or without technical training, to generate high-quality video content with ease.
• The founders claim that Haiper brings forward cutting-edge machine learning with the belief that creativity should be “fun, surprising, and shareable”.
• The company has built Haiper as a powerful, industry-agnostic creativity tool.
• It was released by Google DeepMind and Tiktok alumni.

What does Haiper do?

• Haiper offers tools such as text-to-video, animated static images, video repainting tools, etc.
• Users can go on to the website, log in with their email addresses, and start generating videos for free by typing in text prompts.
• At present, users can only generate HD video spanning 2 seconds, and a slightly lower-quality video could go up to four seconds.

Strengths and limitations:

• While the short length is a limitation, the company is working towards extending the video outputs.
• Presently,  the tool is free to use, with an aim to build a community.
• While OpenAI’s Sora is still not available for the public, Haiper is offering users to try its tool for free on its website.