In News:

Recently, Prasar Bharati launched its OTT platform WAVES, to cater to India’s increasing demand for digital streaming services. 

Key Features of WAVES OTT Platform:

• Content Offered: A mix of classic content and contemporary programming, catering to various audiences.
• Target Audience: Aimed at Indians and those abroad wishing to stay connected to their Indian roots.
• Languages: Available in 12+ languages, including Hindi, English, Bengali, Marathi, Kannada, Malayalam, Telugu, Tamil, Gujarati, Punjabi, Assamese.
• Genres: Spanning 10+ genres, including infotainment, games, current affairs, and news.
• Free Access: Most content is available free to download and view, with exceptions for premium content.
• Additional Features:
  • Video on demand.
  • Free-to-play gaming.
  • Radio streaming.
  • Live TV streaming with 65 live channels.
  • Online shopping via the Open Network for Digital Commerce (ONDC) supported e-commerce platform.

Content Highlights:

• Fauji 2.0: A modern adaptation of the iconic 1980s Shahrukh Khan show, focusing on lives of people who serve and protect India.
• Kakbhushandi Ramayana: An original show on DD National now available on WAVES, based on research of over 350 versions of the Ramayana worldwide. The show aims to provide a new portrayal of the epic, appealing to younger audiences.

Vision for WAVES OTT:

• WAVES aims to revive nostalgia while embracing modern digital trends.
• It serves as an inclusive platform that highlights Indian culture with an international outlook.