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The app was developed by the ICAR-Central Institute of Freshwater Aquaculture (ICAR-CIFA) with support from the Pradhan Mantri MatsyaSampada Yojana (PMMSY) under the Ministry of Fisheries, Animal Husbandry & Dairying, Government of India.

Key Highlights:

• Target Audience: The app caters to hobbyists, farmers, and professionals in the ornamental fish industry.
• Multilingual Support: The app offers content in eight Indian languages, making it accessible to a broad and diverse audience.
• Main Objectives:

• Provide information on popular ornamental fish species and their care.
• Promote local aquarium businesses through dynamic directories.
• Enhance knowledge of ornamental aquaculture techniques for fish farmers and shop owners.
• Serve as an educational tool for newcomers and professionals in the ornamental fish industry.

• Salient Features:
  • Multilingual Content: Ensures broader reach and user accessibility.
  • Comprehensive Fish Information: Offers detailed guidance on fish care, breeding, and maintenance.
  • Find Aquarium Shops Tool: A directory updated by shop owners, helping users find reliable local aquarium shops and promoting local businesses.
• Educational Modules:
  • Basics of Aquarium Care: Covers key aspects like aquarium types, filtration, lighting, feeding, and maintenance.
  • Ornamental Aquaculture: Focuses on breeding and rearing ornamental fish, particularly for farmers.

• Economic and Social Impact:
  • Promoting Local Businesses: The app encourages economic growth by increasing visibility for local aquarium shops and creating opportunities for business owners.
  • Authenticity and Reliability: Users can access verified information, reducing the reliance on unverified sources and promoting healthier aquariums.
  • Sustainability and Growth: The app’s features are designed to foster sustainability and growth in the ornamental fish trade by providing reliable information and empowering users.

Pradhan Mantri MatsyaSampada Yojana (PMMSY):

• Objective: Aimed at transforming the fisheries sector, improving fish production, productivity, quality, technology, infrastructure, and management, while strengthening the value chain and promoting the welfare of fishers.
• Launch: The scheme was launched in 2020 with an investment of Rs. 20,050 crores for a 5-year period (2020-21 to 2024-25).
• Focus Areas:
  • Inland fisheries and aquaculture.
  • Fisheries management and regulatory framework.
  • Infrastructure and post-harvest management.
  • Doubling fishers' and fish farmers' incomes.
• Components:
  • Central Sector Scheme (CS): Fully funded by the central government.
  • Centrally Sponsored Scheme (CSS): Partially funded by the central government and implemented by states.
• Sub-Schemes:
  • Pradhan Mantri MatsyaKisanSamridhiSah-Yojana (PM-MKSSY): Launched under PMMSY to formalize the fisheries sector and support micro and small enterprises with over Rs. 6,000 crore investment (FY 2023-24 to 2026-27).
  • Beneficiaries: Includes fishers, farmers, fish vendors, fisheries cooperatives, SC/STs, women, differently-abled persons, state and central entities, and private firms.

Fisheries Sector Contribution:

• Supports around 30 million people.
• India is the 3rd largest fish producer globally, with a fish production of 175.45 lakh tons in FY 2022-23.
• Contributes 1.09% to the Gross Value Added (GVA) of India and 6.72% to agricultural GVA.

Related Schemes:

• Fisheries and Aquaculture Infrastructure Development Fund (FIDF): Launched with a fund of Rs. 7,522.48 crore.
• Kisan Credit Card (KCC): Extended to fishers and farmers from FY 2018-19.
• Sustainable fisheries development.
• Doubling income and job creation in the sector.
• Boosting exports and agricultural GVA.
• Social and economic security for fishers.