In News:

Union Minister Shri Shivraj Singh Chouhan launches the third edition of ‘Nayi Chetna – PahalBadlaav Ki’ a month-long national campaign against gender-based violence in New Delhi.

Key Highlights:

• Organized by: Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM) under the Ministry of Rural Development.
• Led by: DAY-NRLM’s extensive Self-Help Group (SHG) network.
• Aim of the Campaign: Raise awareness and encourage grassroots-level action to combat gender-based violence.
• Campaign Slogan: “EkSaath, EkAwaaz, HinsaKeKhilaaf” (United Voice Against Violence).
• Approach:

• Adopts a "whole-of-government" approach with collaboration from 9 key ministries:

1. 1. Ministry of Women and Child Development
   2. Ministry of Health and Family Welfare
   3. Department of School Education and Literacy
   4. Ministry of Home Affairs
   5. Ministry of Panchayati Raj
   6. Ministry of Social Justice and Empowerment
   7. Ministry of Youth Affairs and Sports
   8. Ministry of Information and Broadcasting
   9. Department of Justice

• Key Objectives:

• Raise awareness about all forms of gender-based violence.
• Mobilize communities to demand accountability and action.
• Facilitate access to timely intervention and support systems.
• Empower local institutions to take action against violence.
• Goals for Nayi Chetna 3.0:

• Generate widespread awareness about gender-based violence.
• Foster collective action at the grassroots level.
• Drive convergence among government ministries and community stakeholders.
• Create a sustainable and informed movement for gender equality and women’s empowerment.