In News:

• The Ministry of Culture plays a pivotal role in promoting India’s rich cultural heritage across the globe through its Global Engagement Scheme.
• The scheme is designed to enhance India's cultural image internationally while fostering people-to-people connections and strengthening bilateral cultural ties with other nations.
• The scheme has three key components: Festival of India, Grant-in-aid to Indo-Foreign Friendship Cultural Societies, and Contribution Grants.

Key Components of the Global Engagement Scheme:

• Festival of India (FoI):
  • Purpose: The Festival of India is organized abroad to celebrate and promote India's diverse culture. It provides a platform for artists from various cultural fields, including Folk Art (folk music, dance, theatre, puppetry), Classical and Traditional Dance, Classical and Semi-Classical Music, Experimental/Contemporary Dance, and Theatre.
  • Impact: Since 2013-14, 62 Festivals of India have been held in different countries, with over 2,348 artists, including folk artists, participating. These festivals serve as a means to promote Indian folk art, culture, and music internationally.
  • Artist Participation: Folk artists are remunerated with a performance fee of ?35,000 for the leader/main artist and ?7,000 for accompanying artists per performance.
• Grant-in-aid to Indo-Foreign Friendship Cultural Societies:
  • Objective: This scheme supports cultural societies abroad that aim to strengthen cultural exchanges and promote Indian art forms. Grants are provided to these societies to organize various cultural programs and activities, fostering closer cultural ties between India and the host countries.
  • Support to Folk Artists: This scheme also aids in bringing folk art to the global stage, showcasing India's traditional performances.
• Contribution Grant:
  • Objective: The contribution grant is used for India’s membership in international organizations like UNESCO, ICOM, and the World Heritage Fund. This component also facilitates Indian participation in international meetings and helps host global events, further showcasing India’s cultural wealth.

Support for Veteran Artists:

In addition to promoting folk culture globally, the Ministry of Culture supports veteran artists through the Financial Assistance for Veteran Artists scheme. This initiative is aimed at supporting elderly and economically disadvantaged artists (aged 60 and above) who have made significant contributions to their respective art forms, including folk art.

• Financial Support: Artists selected under this scheme receive up to ?6,000 per month, adjusted for any state pension they may already receive.

Regional Contributions:

• The Ministry has empaneled folk artists and groups across India for participation in these international cultural exchanges. For instance, two folk artists/groups and one Kathak artist from Uttarakhand are currently empaneled.
• Notably, a troupe from Uttarakhand participated in the Freedom 70 Cultural Event in Cuba and the Dominican Republic in August 2017, showcasing the diversity of Indian folk art.
• The Financial Assistance for Veteran Artists has also benefitted several artists from Uttarakhand, with four artists from the state receiving support over the past two years.