Introduction

• The AVGC (Animation, Visual Effects, Gaming, Comics) sector is set to be the future of the media and entertainment industry. 
• According to the FICCI-EY 2024 report, India now boasts the second-largest anime fan base globally and is projected to contribute 60% to the worldwide growth in anime interest in the coming years.
• In a significant step toward making India a global hub for AVGC, the Union Cabinet recently approved the establishment of a National Centre of Excellence (NCoE) for Animation, Visual Effects, Gaming, Comics, and Extended Reality (AVGC-XR) in Mumbai.

NCoE Background

• NCoE will be set up as a Section 8 Company under the Companies Act, 2013 in India with Federation of Indian Chambers of Commerce & Industry and Confederation of Indian Industry representing the industry bodies as partners with the Government of India.
• The establishment of the NCoE follows the Union Minister of Finance and Corporate Affairs 2022-23 budget announcement, which proposed the creation of an AVGC task force in the country.
• NCoE AVGC aims at creating a world class talent pool in India to cater to the Indian as well as global entertainment industry.
• Provisionally named the Indian Institute for Immersive Creators (IIIC), this center aims to revolutionize the AVGC sector and foster innovation in immersive technologies.
• It will be modeled after renowned institutions like the Indian Institutes of Technology (IITs) and Indian Institutes of Management (IIMs).

Objective of NCoE (IIIC)

Boasting a growth rate of 25% and an estimated value of ?46 billion by 2023 (FICCI-EY Report 2023), the animation industry in India is thriving and offers a promising future for passionate young talent.

Below are some of the key objectives of the NCoE (IIIC):

• Focusing of creating Indian IP
• Leveraging our cultural heritage in new age
• Create a multiplier effect in the industry
• An industry led initiative, in partnership with state and academia
• Integrated focus on education, skilling industry, development, innovation
• Hub and spoke model of development to be followed
• IIIC as the hub and several center’s as its spokes dedicated innovation and research fund to promote start-up ecosystem

Conclusion

The Union Cabinet's approval of the National Centre of Excellence (NCoE) for AVGC marks a pivotal step in strengthening India’s media and entertainment industry. This initiative is set to boost the economy while creating new job opportunities in the rapidly growing AVGC sector. As a global hub for filmmaking, India's advancements in technology and infrastructure will enable the production of high-quality content, positioning the country as a leader in technological innovation and creativity.

Why is it in the News?

The Karnataka government recently said it would launch a 'Digital Detox' initiative in collaboration with the All India Game Developers Forum (AIGDF), with special emphasis on gaming and social media.

What is Digital Detox?

• A digital detox entails voluntarily refraining from using digital devices like smartphones, computers, and social media platforms for a defined period.
• This period can range from a few hours to as long as a week or even a month.
• Research indicates that approximately 25% of smartphone owners aged 18 to 44 cannot recall the last time they were separated from their phones.

Benefits:

• Overcoming Technology Addiction: Studies reveal that around 61% of individuals acknowledge their addiction to the internet and digital screens.
  • A digital detox aids in combating this addiction.
• Enhanced Mental Health: Disconnecting from technology can alleviate stress and anxiety, thereby fostering improved mental health and overall well-being.
• Increased Productivity and Creativity: Taking a break from continuous digital engagement bolsters focus and concentration, leading to heightened productivity and creativity.
• Improved Sleep: Excessive screen time has been linked to poor sleep quality. A digital detox helps in promoting better sleep by reducing exposure to blue light and stimulating content.
• Enhanced Communication Skills: Reducing online time allows for more face-to-face interactions, nurturing better communication skills and social connections.

Challenges:

• Feelings of Disconnection: Detox participants may feel disconnected from friends and family members.
• Fear of Missing Out: Participants may experience FOMO (fear of missing out) or anxiety about missing important information.
• Boredom or Restlessness: Detoxes may lead to feelings of boredom or restlessness.
• Withdrawal Symptoms: Some individuals may experience withdrawal symptoms such as anxiety or boredom.

Way forward:

• Start Small: Initiate the detox with shorter periods and gradually extend the duration.
• Inform Others: Notify friends and family about the detox to avoid misinterpretations.
• Engage in Healthy Activities: Utilize detox time for activities like reading, spending time outdoors, or exercising.
• Minimize Notifications: Turn off device notifications and store them out of sight.
• Reward Progress: Offer yourself incentives for achieving detox goals.

Conclusion

Digital dependence can contribute to mental health issues, shorter attention spans, and strained interpersonal relationships. While technology offers convenience and connectivity, excessive screen time exacts a toll. A digital detox presents an opportunity to enhance mental and physical well-being, as well as nurture healthier relationships. With proper planning and commitment, a successful and fulfilling detox experience is achievable.