In News:

• "Comics Commandos" is an innovative initiative launched in Goalpara district, Assam, aimed at combating child labour and child marriage through the creative medium of comics.
• The initiative trains 30 local youths to create comic strips that use humour and minimal text for effective communication and public engagement.

Purpose and Objectives:

• Primary Goal: To raise awareness about child labour and child marriage, two major social issues prevalent in the region, by using visual storytelling.
• The initiative aims to resonate with the local community, focusing on everyday struggles like economic hardship, child abuse, and the social norms that perpetuate these issues.
• Rising Dropout Rates: Assam has witnessed an increase in school dropout rates, from 3.3% in 2020-21 to 6.02% in 2021-22, exacerbated by economic pressures like poverty, which force children to work or marry early.

Execution and Approach:

• Training: Thirty local youths are trained to design caricatures and doodles for the comics, ensuring the messages are both simple and engaging for a broader audience.
• Visual Storytelling: The use of visuals over text helps overcome literacy barriers and makes the message more impactful and accessible.
• Community Involvement: The program collaborates with teachers and school committees to facilitate wider participation and support in creating social awareness.

Government Support:

• Chief Minister HimantaBiswaSarma initiated a state-wide campaign in 2023 against child marriage, with the ambitious goal of eradicating it by 2026. This initiative aligns with the state's broader efforts to address social issues.

Impact of the Initiative:

• Comics Commandos is being seen as an effective tool for community empowerment and awareness generation in a region that faces persistent social challenges.
• By involving local youths in the campaign, the initiative ensures community participation and ensures that the message is communicated in a culturally relevant manner.
• The program also empowers young people to use their creativity for social change, thus helping build leadership and social responsibility among the youth.

Introduction

• The AVGC (Animation, Visual Effects, Gaming, Comics) sector is set to be the future of the media and entertainment industry. 
• According to the FICCI-EY 2024 report, India now boasts the second-largest anime fan base globally and is projected to contribute 60% to the worldwide growth in anime interest in the coming years.
• In a significant step toward making India a global hub for AVGC, the Union Cabinet recently approved the establishment of a National Centre of Excellence (NCoE) for Animation, Visual Effects, Gaming, Comics, and Extended Reality (AVGC-XR) in Mumbai.

NCoE Background

• NCoE will be set up as a Section 8 Company under the Companies Act, 2013 in India with Federation of Indian Chambers of Commerce & Industry and Confederation of Indian Industry representing the industry bodies as partners with the Government of India.
• The establishment of the NCoE follows the Union Minister of Finance and Corporate Affairs 2022-23 budget announcement, which proposed the creation of an AVGC task force in the country.
• NCoE AVGC aims at creating a world class talent pool in India to cater to the Indian as well as global entertainment industry.
• Provisionally named the Indian Institute for Immersive Creators (IIIC), this center aims to revolutionize the AVGC sector and foster innovation in immersive technologies.
• It will be modeled after renowned institutions like the Indian Institutes of Technology (IITs) and Indian Institutes of Management (IIMs).

Objective of NCoE (IIIC)

Boasting a growth rate of 25% and an estimated value of ?46 billion by 2023 (FICCI-EY Report 2023), the animation industry in India is thriving and offers a promising future for passionate young talent.

Below are some of the key objectives of the NCoE (IIIC):

• Focusing of creating Indian IP
• Leveraging our cultural heritage in new age
• Create a multiplier effect in the industry
• An industry led initiative, in partnership with state and academia
• Integrated focus on education, skilling industry, development, innovation
• Hub and spoke model of development to be followed
• IIIC as the hub and several center’s as its spokes dedicated innovation and research fund to promote start-up ecosystem

Conclusion

The Union Cabinet's approval of the National Centre of Excellence (NCoE) for AVGC marks a pivotal step in strengthening India’s media and entertainment industry. This initiative is set to boost the economy while creating new job opportunities in the rapidly growing AVGC sector. As a global hub for filmmaking, India's advancements in technology and infrastructure will enable the production of high-quality content, positioning the country as a leader in technological innovation and creativity.